Afternoon, guys!

Today I would like to share what are the 4 key points that every writer should know in order to produce a brilliant, attractive and most importantly understandable blog post. Well, definitely this is based on my opinion. Thus it might be different with others.

I love an informal, conversational tone post; not like in the newspaper obviously. However, since different people have a different mind, some might prefer a post that emphasizes formality.

Without wasting any time, let's dig in.

1. ALLURING  INTRO
For me, there is no room for an "essay introduction" and no space for encyclopedic completeness. You need to get in, score, and get out. State your idea clearly and quickly. If your tutorial solves a problem, state the problem. You don't need to tell your reader on how Thomas Edison invented the bulb before getting to your point. Anyway, a snappy catchphrase (catchy words) would be the best choice.

2. KEEP READERS IN MIND
This is important because our readers come from many backgrounds. Just like you right now. 

I believe that you are someone out there; might be an expert writer, a beginner blogger or maybe just a passerby that wrongly clicked on the link. What I know is everyone doesn't want to waste their time on one simple thing so I listed down 4 points with a brief explanation but complete content.

Thus, keep your readers in mind. If you write with your readership in mind and sound like yourself, you’re most of the way there already.

HERE ARE A FEW HELPFUL QUESTIONS TO ASK YOURSELF BEFORE YOU PUT YOUR FINGERS ON THE KEYBOARD:

• Who is my audience? (age, sex, education, etc.)
• What do I want my audience to know after reading my piece?
• What might they already know about the subject?
• What do they care about?
• Why will they read it?

3. LESS METAPHORS
Extended metaphors can provide gentle uplift and support, but they make poor lifeboats. It might complicate things and difficult for the reader to understand.

For example:

• That lends weight to the argument.
• They stood alone, frozen statues on the plain.
• The ball happily danced into the net.

It does sound nice and it makes the readers more impressed but this also leads to confusion because not all people can translate it the way we wanted.

So, limit metaphors in your post unless you're writing a truly novel in a delightful way.

4. CLOSING
I love a post with a clear closing. Two or three sentences is enough for the readers to have a better understanding. You may clarify the main objective and a summary of the points in the closing part.

This is because the reader can have the last checklist to make sure that they have understood what does the post wanted to tell them before they leave. So that they can scroll up and read the one that they missed.



Finally, you are at the end of this post. I hope you get what are the 4 points for a better understandable blog post. It's quite simple but believes me it can give a huge impact on the post. Hope these can help you.

Until next time!

Here I embedded an infographic from pcgcompanies.com that I found it's useful and related to this post.